An official army family and MWR Site

Sponsorship and Advertising

White Sands Missile Range (WSMR) is the premier military test range in America, earning its title as “Birthplace of America’s Missile and Space Activity.” Comprised of 3,200 square miles, WSMR supports the Army, Navy and Air Force, as well as commercial and international users while conducting more than 3,000 tests annually.

Quick Facts About WSMR:

  • Over 42,000 tests have been conducted at WSMR in the past 76 years. About 9 tests are conducted daily and more than 3,000 annually.
  • WSMR produces an estimated economic impact of $10.3 million daily, and $3.7 billion annually in Las Cruces, Doña Ana County and the surrounding borderland region. On average, military spending accounts for 30 percent of wages in Southern New Mexico and El Paso, Texas.
  • WSMR has approximately 6,000+ civilian employees, 350 service members from the Army (~ 230), Air Force (~110) and Navy (~20), 950 housing residents (374 housing units available) and 300 elementary and middle school students.

Army Family and Morale, Welfare and Recreation (MWR) delivers programs and services enabling readiness and resilience for a globally responsive Army. Family and MWR, seeks to bridge the gap between the garrison and the local community, and contribute to the Army’s strength and readiness by offering services that reduce stress, build skills and self-confidence for Soldiers and their families. Learn more.

WSMR Family and MWR Commercial Sponsorship and Advertising provides a unique opportunity to promote your brand with Soldiers and their Families at WSMR community activities, programs and events.

Some of WSMR Family and MWR's most notable events are:

  • Easter Color Run (April)
  • Organizational Day (June)
  • First Day of School Holiday (July)
  • 4th of July Electric Light Parade (July)
  • Oktoberfest (September)
  • Pumpkin Carving (October)
  • Holiday Light Parade (December)

Bataan Memorial Death March (BMDM) is WSMR Family and MWR's most prestigious event which is held annually in the month of March.

Army ROTC at New Mexico State University began hosting the BMDM in 1989 to commemorate World War II POW's that were marched for days (approximately 65 miles) through the scorching jungles of the Philippines. The BMDM was moved to WSMR in 1992 and since its inception, the BMDM participation has grown significantly. Marchers travel internationally to participate on the challenging 14.2-mile or 26.2-mile course. Learn more.

WSMR Family & MWR offers a variety of sponsorship/advertising options to promote your brand with thousands of BMDM spectators and marchers! Learn more.

Contact the Commercial Sponsorship Coordinator for inquiries and/or more information.